Step 1: Read the introduction. Post to the Discussion board one paragraph about your response to this information. What is your intial response to the essential question "Does all this advertisment come at a cost to artistic expression?"
Step 2:
2a. Read about the history of commercials by viewing this timeline and exploring this site to view some of the most enduring slogans and campaigns in advertising history. Next, visit this site and learn about product placement . Finally, take a look at some interesting facts about advertising aimed at teenagers.
How much do the following companies spend on advertising each year?
Pepsi
McDonalds
Coca-Cola
Why would they spend so much money on advertising? Explore this site a little bit. List three more facts that you discovered. Take notes and answer questions in your individual blog on the discussion board about what you’ve learned and found as each of the sites are viewed.
2b. View some of these classic commercialsand post to the discussion blog about how these commercials are different from the commercials we see on television today. Why do you think there is a difference? Using the navigation bar on the left, click on the page "drinks page 2". Watch the "Be Sociable, Drink Pepsi" ad from 1960. This was among the first of the new wave of advertising, selling not the product (Pepsi) but the consumer (the Pepsi Drinker). Watch some Pepsi ads from the 60s, 70s, and 80s to see how this new trend in advertising continues throughout the decades.
2c. View some existing commercials and examples of Product Placement in television and movies. Watch this clip fromWayne’s World 2 (1993)and then compare it to these clips fromAustin Powers 2 (1999).
How does the viewing of these clips relate to your understanding of the Essential Question, "Does all this advertisment come at a cost to artistic expression?" Post your feelings to the Discussion Board "blog".
2d. Since this is a Wiki, you have the ability to post to this page. Please do not delete any other group (or my) work, but please add one example of product placement as an addition to 2c. YouTube is a great resource for this step. If you have any questions about adding a hyperlink please read more in the help section of this wiki.
2e. View some existing exemplars of “winning” commercials from years past on our YouTube channel or other video siteandwith your group develop some criteria for what would make a "winninng" commercialevaluating what “works” and “does not work” in these examples from previous years. Select from "the pit," "this or that," "foregin language," "cell phone," and "art."
Step 3: View exemplars of outlines, treatments, and storyboards from previous years
Step 4: Begin to prepare your group’s outline, treatment, and storyboard from the file in step 3 and the online templates. The storyboard may be completed offline if necessary.
Step 5: Pitch outline, treatment, and storyboards to “clients.” Reflect upon this process in the discussion board "blog".
Step 6: Winning teams will then help re-organize and assign roles of actors, directors, camerapersons, audio, technical directors, script supervisors, and editors. Each student will have a given role on a given day to make sure that all students are equally involved in the project.
Step 7: Students will carry out all production and post-production tasks (shooting and editing).
Step 8: Final commercials will be made into files which can be uploaded to the internet for use as exemplars for next year. Reflect upon your finished project. Think about someone viewing your commercial in a few years? Ten years? Will it stand the test of time? Why? Be sure to discuss the entire process of creating the commercial.
Step 9: After completing this journey, how would you now attempt to answer the Essential Question: "Does all this advertisment come at a cost to artistic expression?" Post your answers to the discussion board.
Step 1: Read the introduction. Post to the Discussion board one paragraph about your response to this information. What is your intial response to the essential question "Does all this advertisment come at a cost to artistic expression?"
Step 2:
2a. Read about the history of commercials by viewing this timeline and exploring this site to view some of the most enduring slogans and campaigns in advertising history. Next, visit this site and learn about product placement . Finally, take a look at some interesting facts about advertising aimed at teenagers.
How much do the following companies spend on advertising each year?
Why would they spend so much money on advertising? Explore this site a little bit. List three more facts that you discovered. Take notes and answer questions in your individual blog on the discussion board about what you’ve learned and found as each of the sites are viewed.
2b. View some of these classic commercialsand post to the discussion blog about how these commercials are different from the commercials we see on television today. Why do you think there is a difference? Using the navigation bar on the left, click on the page "drinks page 2". Watch the "Be Sociable, Drink Pepsi" ad from 1960. This was among the first of the new wave of advertising, selling not the product (Pepsi) but the consumer (the Pepsi Drinker). Watch some Pepsi ads from the 60s, 70s, and 80s to see how this new trend in advertising continues throughout the decades.
2c. View some existing commercials and examples of Product Placement in television and movies. Watch this clip from Wayne’s World 2 (1993)and then compare it to these clips from Austin Powers 2 (1999).
Watch these clips from Runaway Bride (1999),The Thomas Crowne Affair (1999),
and Superman II (1980).
How does the viewing of these clips relate to your understanding of the Essential Question, "Does all this advertisment come at a cost to artistic expression?" Post your feelings to the Discussion Board "blog".
2d. Since this is a Wiki, you have the ability to post to this page. Please do not delete any other group (or my) work, but please add one example of product placement as an addition to 2c. YouTube is a great resource for this step. If you have any questions about adding a hyperlink please read more in the help section of this wiki.
2e. View some existing exemplars of “winning” commercials from years past on our YouTube channel or other video site and with your group develop some criteria for what would make a "winninng" commercial evaluating what “works” and “does not work” in these examples from previous years. Select from "the pit," "this or that," "foregin language," "cell phone," and "art."
Step 3: View exemplars of outlines, treatments, and storyboards from previous years
PRESENTATION.doc
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Step 4: Begin to prepare your group’s outline, treatment, and storyboard from the file in step 3 and the online templates. The storyboard may be completed offline if necessary.
Step 5: Pitch outline, treatment, and storyboards to “clients.” Reflect upon this process in the discussion board "blog".
Step 6: Winning teams will then help re-organize and assign roles of actors, directors, camerapersons, audio, technical directors, script supervisors, and editors. Each student will have a given role on a given day to make sure that all students are equally involved in the project.
Step 7: Students will carry out all production and post-production tasks (shooting and editing).
Step 8: Final commercials will be made into files which can be uploaded to the internet for use as exemplars for next year. Reflect upon your finished project. Think about someone viewing your commercial in a few years? Ten years? Will it stand the test of time? Why? Be sure to discuss the entire process of creating the commercial.
Step 9: After completing this journey, how would you now attempt to answer the Essential Question: "Does all this advertisment come at a cost to artistic expression?" Post your answers to the discussion board.